Let’s be honest, our environment is getting worse each day, right? I think in the last few years, the words like global warming, climate change, water scarcity, air pollution, water pollution etc have become a part of our daily language. So much so, that we have become so conscious about how we can help save the environment. Like by replacing plastic bags with reusable bags, by trying not to waste too much food, and saving electricity and water as much as possible, etc. etc.
But hang on, what about the clothes we wear? Is there a connection between the clothes we wear and the environment?Actually, there’s a very big connection. You know, it takes 2,700 litres of water to make 1 cotton T-shirt. Basically, this is the amount of water a person drinks in 2.5 years. And every year, almost 2 billion cotton t-shirts are sold world wide. Also, almost 100 billion garments are purchased every year, around the world. And the chances are that the piece of clothing will be worn just 7 times before being tossed out. And almost 93% of the used clothes end up in the landfills. And since our clothes are mostly made up of synthetic fibres, 60% to be exact, they’re not biodegradable. Synthetic fibres are not the only problem. Where the raw material is sourced from, and how the clothes are manufactured,contribute a lot to the pollution levels. And you know what, every year 50,000 tons of dyes are discharged into global water system from textile industries. So it’s not surprising that the fashion and the textile industries are the 2nd most polluting industries in the world after oil and gas. The UN says, the fashion industry is responsible for 10% of global greenhouse emission, annually.
We don’t mean to scare you. And it’s not like we should stop wearing clothes. Which is why SUSTAINABLE FASHION is the answer.
And by Sustainable Fashion, we mean, those clothes that aren’t made out of synthetic fibres such as nylon, polyester or acrylic, but are made from eco-friendly fibres which can either entirely be from natural resources like wood pulp, hemp, jute, coconut, bananas and pineapples as well. Or can be a mix of both natural and synthetic fibres, which put less strain on the environment and can actually decompose in a shorter span of time.
In fact, many major brands are moving towards sustainable fashion and supporting it. And that’s what today we’re going to talk about, we are going to list out top 10 eco-friendly sustainable clothing brands.
1. Lucy and Yak
Lucy & Yak is a self-reliant, ethically and sustainably made clothing brand, devoted to endorse a positive environmental and social impact. Each one of its clothes (think boilersuits, colourful dungarees and cropped sweatshirts) is manufactured from organic fabrics and is produced by its factory in north India, where workers are paid four times the state minimum wage. All material and stationary is 100% recycled and biodegradable.
Do check out at lucyandyak.com.
2. House of Sunny
House of Sunny which is situated at East London produces just two seasonal collections a year, bucking the fashion for perpetual newness and never-ending drops. Clothes are recycled and denim is washed using e-flow technology reducing the quantity of water used and wasted. Repeat prints are used across jeans and shirts to limit waste material (placed prints create a lot of excess fabric)- also ensuring that each piece is slightly different and unique.
Take a look at houseofsunny.co.uk.
3. SZ Blockprints
SZ Blockprints is in partnership with a multigenerational family printing studio based in Jaipur. Using one of India’s ancient printing techniques, SZ Blockprints makes ethical clothes for men, women, children and the home. From chequered disco pants to easy-to-wear tunic dresses and sarongs, each handcrafted SZ piece can take up to 10 hours to make. The company will donate a portion of profits to the SZ Foundation, which works with local organisations in Jaipur to support vocational training and empowerment programmes for women. Do visit at szblockprints.co.uk.
New attire essentials brand Pangaia uses bio-based fibres and materials from recycled plastic bottles to create their collection of colour-pop tracksuits and basics that feel effortlessly refreshing with a conscience . Natural botanical dyes from plants are mixed with antibacterial peppermint so that your apparel stay fresh for longer and every effort is made to ensure complete supply chain transparency.
Check out at thepangaia.com.
5. We Are We Wear
We Are We Wear is London-based body diversity as well as sustainability champions. The brand’s bold and colour-pop swimwear pieces are designed for daywear as well as for the pool and all styles are available across all sizes with flattering styles to compliment all body shapes. The Eco edit range is manufactured in Italy from unwanted waste materials such as fishing nets and and industrial plastics. Have a peek at wearewewear.com.
Birdsong releases a collection of eye-catching closet staples that they call a ‘protest’ against the speedy nature of the fashion industry and the constant pursuit of trends. They are designed by women and made by women who face obstacles to employment. Fabrics are either ethical, sustainable or reclaimed alongside the use of eco. Do check out at birdsong.london.
Noctu attributes organic cotton nightwear and loungewear since 2009. All cotton used by the brand is GOTS (Global Organic Textiles Standard)-approved, making secure that no toxic chemicals are used in any part of the production cycle, and that workers are treated and paid fairly. Noctu also supports the World Land Trust and donates money from each sale to conserve and protect endangered wildlife. Take a look at noctu.co.uk.
8. Girlfriend Collective
Each set of Girlfriend Collective leggings and cycling shorts starts with 25 post-consumer recycled water bottles accumulated and sourced in Taiwan, and ends with a spun fabric that is softer and more stable than single-knit jersey. The American brand is now accessible worldwide online. It endeavor to be as transparent as possible and aims to make every part of their production process as eco-friendly as possible. Check out brownsfashion.com.
9. Franks London
This wardrobe brand is made in London using up-cycled fabrics which are left on floor, cancelled from a previous order or has a few metres left to use up. Frank’s collection of classic dress styles and jumpsuits are not mass-produced or trend-led. Manufacturing is small and the brand’s made-to-order service means waste is kept to an absolute margin. Have a peek at franksldn.co.uk.
10. Project Pico
East London-based Project Pico produces beautifully simple organic underwear that is made in a fairtrade factory in India. Soft pink and brown colouration are hand-dyed using natural colour extractions from trees, and all creations are packaged in organic cotton drawstring bags. Take a look at project-pico.com.